Gerakan Maskerisasi Global: dari Fungsional ke Estetika

Irfa Puspitasari, Baiq Wardhani

Abstract


Esai ini mencoba menjelaskan bagaimana masker dan maskerisasi, selain merupakan bentuk dari tanggung jawab sosial dalam mengurangi resiko penularan Covid-19, mampu memicu kreativitas dengan menjadikannya sebagai gaya hidup dan fashion statement di tengah pandemi. Pandemi global telah memberi pelajaran berharga, yaitu pemakaian masker dan memberi makna baru baginya. Karena masker menjadi barang yang harus dimiliki, sebagian orang menjadikannya asesori, sesuatu yang mampu tidak saja berfungsi sebagai alat pelindung diri tetapi juga fungsi estetika. Walaupun Covid-19 adalah fenomena baru, memakai masker telah dipraktikkan orang sejak lama. Saat ini, menggunakan masker adalah perlindungan paling murah, terjangkau, dan tersedia dalam upaya untuk melawan virus Covid-19. Terdapat alasan kuat untuk memakai masker, yaitu  mengurangi kemungkinan dan jumlah orang yang dapat tertular oleh orang yang membawa penyakit. Masker dirancang untuk mencegah keluarnya sejumlah besar droplets (tetesan, juga dikenal sebagai aerosol) yang dikeluarkan dari hidung dan mulut seseorang. Langkanya persediaan masker medis di pasaran sejak pandemi bermula, menyebabkan masyarakat memproduksi masker kain. Penggunaan masker kain menyebabkan jenis masker ini menjadi bagian dari memperindah penampilan seseorang dan sebagai fashion statement.


Keywords


masker, Covid-19, estetika, fesyen

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